Website Traffic Dataset

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Website Traffic Dataset

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Website Traffic Dataset

Use Case

Website Traffic Dataset

Description

Explore our detailed website traffic dataset featuring key metrics like page views, session duration, bounce rate, traffic source, and conversion rates.

Description:

This dataset captures a comprehensive snapshot of website traffic, featuring key metrics such as page views, session duration, bounce rate, traffic origin, time on page, visitor history, and conversion rates. These insights are critical for assessing website performance and user engagement.

Dataset Description

Page Views: Number of pages a visitor browses during their session on the website.
Session Duration: The total length of time a user spends during a visit, recorded in minutes.
Bounce Rate: The proportion of users who leave the site after only viewing one page.
Traffic Source: The origin of the website’s visitors, such as organic search, social media, or paid advertising.
Time on Page: The duration a visitor remains on a particular page.
Previous Visits: The count of prior visits by the same user.
Conversion Rate: The percentage of users who complete desired actions (e.g., purchases or sign-ups).

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Data Summary

Record Count: 2000 entries
Feature Count: 7 key metrics

Key Features

Page Views: Tracks how many pages are viewed within each session, helping to gauge user engagement levels.
Session Duration: Measures how long users stay on the website, often reflecting content quality and user interest.
Bounce Rate: A vital indicator of user behavior, where higher rates suggest visitors may not be finding relevant content.
Traffic Source: Provides insights into which channels are driving the most traffic, aiding in marketing strategy adjustments.
Time on Page: Helps assess which specific pages are effectively holding visitors’ attention.
Previous Visits: Reveals patterns in visitor loyalty and allows analysis of return traffic and retention efforts.
Conversion Rate: The core metric for evaluating the website’s success in driving actions like purchases or form completions.